White Paper

Defining the Key Personality Traits of a Successful Real Estate Agent at the Keyes Company

The Keyes Company partnered with Echovate to take a data-driven approach to recruiting and teambuilding within their agency.

 The Echovate assessment was given to hundreds of Keyes team members. Additionally, they obtained several performance metrics for each individual.

After the data was collected, our science team at the University at Albany, State University of New York (UAlbany) examined the extent to which the core attributes of the Echovate assessment could predict the performance of their real estate agents.

Our results showed statistically significant and meaningful validity coefficients for seven of the ten Echovate scales. The Leadership, Results-Oriented, Perseverance, and Competitive scales displayed the strongest relationships with performance.

Download the White Paper

Keyes Study


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